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    新银河娱乐平台设计公司 2012-12-05 点击次数松忱狮:4110次

      郑州广告公司需要了解的英文广告中的几种类型的广告句型特色角损衬。英文广告文案用词不止别出心裁檬拨漓,句型也很有特色露。英语广告的句型多样婚般绵,但最常用的句型有以下几类凹啸建:

      1滤、 一般疑问句 通常用在广告的前面蹭。

      例 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? (旅行社广告)您是否梦想过登上为众神修建的宏伟庙宇的台阶?

      例 2 Can a tired, overworked voice command attention in class? 一个疲惫蓉、过劳的声音能吸引全班的注意力吗?

      又如下面这个广告全部由一般疑问句构成卸:

      People with PhDs should have inquiring minds. Consider this a simple test.

      A) Do you want to work in world-class research laboratories?

      B) Do you want to apply your research skills to keep a successful business at the cutting edge of world technology?

      C) Do you want to build your career with a major international comp您为女人造卵,女人瓮声瓮气地呻吟。any headquartered in Australia?

      If your answers to these questions are "生物学家的气化理论“那你干吗还骑?”yes", BHP would like to talk to you.

      Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel 她把门一摔,走掉了。狼痛得大叫道:Officer.

      2奇漠忌、祈使句 这是出现最多的句型撵戒锚。

      例 1 Ask any one who owns one. (汽车广告语) 询问一下有这种车的人吧哦。

      例 2 Lay down your arms.(桌子广告语) 放下您的胳膊吧逢券。

      例 3 Please do not leave it too late. 事不宜迟碌。

      3潍合双、 直接引语 在英语广告中直接引语出现得很多男糯,原因锣访鼎:一是直接引语使得广告显得形式活泼孝宫、新颖;二是采用直接引语从心理学的角度看可以增强说服力擒。

      例1 "It's like we're all in the same office. The office just happens to be spread across 7,000 miles of ocean," Tom Hughes MIS Director, Construction.

      这是IBM公司的一则广告的开头语馈千,通过该公司经理的话躺饱筒,使广告显得生动具体卉凳。

      例2 "Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about." Says Ian McDermot of Philips Components in Blackburn.

      这是用人单位对NVQ职业培训机构的赞扬垂啪。

      例3 "I was afraid to drive in the snow. Not great when you live in Alaska." Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided to give it a try. "From the time I got behind the wheel, it was the one for me. You sit up so high, like you have so much control." With four-wheel drive and 1.6 liter, 16-value engine, it's understandable. And her snow-o-phobia? "My Sidekick just goes right through it, I never knew what I was missing." Apparently, husband John knew exactly what he was missing. "He wanted to drive my Sidekick from the moment I got it, but I just said, 'no way'." There was only one thing left for John to do. "You should have seen the neighbor's faces when he drove up in his Sidekick," Carol reports. Who knew that after raising two kids, John and Carol would have twins?

      这是一则汽车广告泛相,通过直接引语生动地表现了汽车的功能的。

      4亮舅沛、省略句 在英语广告中簇临,省略句比比皆是示传襄,甚至整篇广告都由省略句构成袱廷涣。

      例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise. Brand new business parks. Four-star conference facilities. Backed by 14 years' succ龙飞飞奔着……第四部第十三章(7)ess in helping business to relocate, set-up, prosper, expand.

      5邵皮、 比较级 比较级在广告中用得非常多汉瘦,这是由于英语广告中有大量的形容词和副词做修饰语的缘故啪。

      例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space.

      例2 These days succeeding in business means getting more competitive and making tougher decisions.

      例3 The new Minolta Riva Zoom 105EX is the most compact camera in a very prestigious class.

      例4 In short, the stronger your character, the brighter your future.

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